Privacy Policy

Who Controls Your Data

Prime Casino UK is the data controller responsible for the personal information you provide when using the Platform. This Privacy Policy applies to all data collected through the website, mobile apps, and related services operated under the Prime Casino UK brand. If you have questions about how your data is handled, you can contact our team using the channels listed in the Contact section below.

Legal Basis for Data Processing

We process your personal data based on several legal grounds: your explicit consent when you register and use our services; the necessity of processing to perform our contract with you (account management, payment processing, gaming services); compliance with legal obligations such as anti-money laundering and tax reporting; and our legitimate business interests in preventing fraud, maintaining security, and improving our services. For marketing communications, we rely on your opt-in consent, which you can withdraw at any time.

What Data We Collect and Why

When you register, we collect your name, email address, date of birth, and physical address for account creation and verification. Payment information—including card details, bank account information, and transaction history—is collected to process deposits, withdrawals, and regulatory compliance. Gameplay data, including bets placed, games played, and session duration, is recorded for account management, responsible gambling monitoring, and service improvement. Device information such as IP address, browser type, operating system, and device identifiers is collected for security, fraud prevention, and analytics. Cookies and tracking data are used to personalise your experience and measure site performance. If you contact customer support, we record your communications for quality assurance and dispute resolution.

Cookies and Tracking Technologies

Prime Casino UK uses cookies to enhance your experience, maintain your session, remember your preferences, and measure website performance. Essential cookies are necessary for the Platform to function (login, security). Analytical cookies help us understand how players use the site to improve our services. Marketing cookies may be used to deliver tailored content, though you can opt out of non-essential cookies during registration or in your account settings. Third-party analytics services may place cookies on your device—you can typically control these through your browser settings. For more detail on specific cookies used, refer to our Cookie Policy or contact us.

Who We Share Your Data With

Your personal information may be shared with third parties only where necessary for service delivery: payment processors to handle financial transactions; identity verification providers to confirm your age and address; anti-fraud and compliance partners to detect suspicious activity and meet regulatory requirements; and game developers and software providers who operate games on our platform. We do not sell your data to unrelated marketing companies. We may disclose information if legally required (court orders, regulatory requests, or law enforcement investigations). All third parties are contractually bound to protect your data.

How Long We Keep Your Data

We retain account data for the duration of your active account and typically for seven years after account closure to comply with financial and legal record-keeping obligations. Payment records are kept for a minimum of six years for tax and regulatory purposes. Gameplay logs and session data are retained for 12 to 24 months for fraud detection and customer support. Cookies and tracking data are typically retained for up to 12 months. You may request deletion of certain data where there is no legal obligation to retain it, though we may retain minimal information to prevent fraud and enforce our terms.

Your Rights

Under applicable data protection laws, you have the right to: access your personal data and receive a copy; correct inaccurate or incomplete information; request deletion of your data (where not required to be retained by law); restrict how we use your data; object to processing; and data portability (receive your data in a structured format). You also have the right to withdraw consent for marketing communications at any time. To exercise these rights, contact us using the details below. We will respond within 30 days of your request. If you believe your rights have been violated, you may lodge a complaint with your relevant data protection authority.

Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. Updates will be published on this page with a new effective date. Continued use of the Platform after changes indicates your acceptance of the revised policy. Material changes will be communicated via email or account notification where possible. Your ongoing use of Prime Casino UK constitutes acceptance of the current Privacy Policy.

International Data Transfers

If Prime Casino UK operates in multiple jurisdictions, your data may be transferred across borders to countries with varying data protection standards. We ensure that all transfers comply with applicable legal requirements, including use of standard contractual clauses and adequacy decisions recognised by data protection authorities. By using the Platform, you consent to the transfer of your data as described in this policy.

Privacy Contact Information

For privacy-related enquiries, data access requests, or to exercise your rights, contact Prime Casino UK using the methods available on our Contact Us page. Our data protection team will handle requests in accordance with applicable law and this policy. For formal complaints or if you believe your data protection rights have been violated, you may also contact your national data protection authority.

Final Note

Your privacy and data security are important to us. This policy outlines our commitment to transparent data handling and compliance with privacy laws. If any part of this policy is unclear, please contact us for clarification.